RJI | Media Briefing | Futurity | Adweek
Consumers aren’t rushing to replace their magazine and newspaper subscriptions with mobile news products, according to a new survey by the Donald W. Reynolds Journalism Institute at the University of Missouri.
The survey shows that although nearly two-thirds of U.S. adults use at least one mobile device per day, nearly equal percentages of mobile media device users and non-users – 39.8 percent and 40.2 percent respectively — said they still subscribed to at least one newspaper or news magazine, which suggests users of smartphones and tablets aren’t abandoning print media.
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